Illustrations for a series of billboards as part of a campaign to motivate families to read together.
This was a very inspirational project done during my education masters for the city of Genk, Belgium. It was a campaign involving the city authorities, local schools and library and other social organisations in the community of Kolderbos. The work took an extra-challenging turn as a result of the lockdowns, so it was a pleasure to be able to work with a very engaged team determined to make the billboards a reality.
Kolderbos is a vibrant, young en super-diverse community, and the campaigners wanted to see all this reflected on the billboards. We used imagery to convey the diversity of the community, the cozyness of reading in family, en the marvelous adventures available to all of us when we read a fantastic book.
In Kolderbos, we read together.
Reading takes you further